Brand Design & Art Direction
Brand Design & Art Direction
Brand Design & Art Direction
01
2021
Treeline Collective
Brand Identity

Insight
The Treeline Collective, founded by Caro Arcila, integrates a deep passion for the outdoors into products crafted for adventurous spirits. Our core mission, "Inspired by nature, made for adventure," guided our creative journey, rooted in the symbolism of the tree.
The creative and logo which feature tree rings, inspired a cohesive visual system adaptable for online platforms and 3D environments. We prioritise sustainability with biodegradable packaging and plantable papers, supporting Treeline's commitment to 1% for the Planet and indigenous communities.
Since relaunching Treeline Collective has opened up it’s first retail space in Squamish, and is expanding into outlets along the sea to sky corridor on the West coast of British Columbia and Vancouver.
Deliverables
Art direction
Brand guidelines
Print collateral
Visual identity
Web design
Industry
Consumer goods
Location
Canada
Year
2021
Website
Insight
The Treeline Collective, founded by Caro Arcila, integrates a deep passion for the outdoors into products crafted for adventurous spirits. Our core mission, "Inspired by nature, made for adventure," guided our creative journey, rooted in the symbolism of the tree.
The creative and logo which feature tree rings, inspired a cohesive visual system adaptable for online platforms and 3D environments. We prioritise sustainability with biodegradable packaging and plantable papers, supporting Treeline's commitment to 1% for the Planet and indigenous communities.
Since relaunching Treeline Collective has opened up it’s first retail space in Squamish, and is expanding into outlets along the sea to sky corridor on the West coast of British Columbia and Vancouver.
Deliverables
Art direction
Brand guidelines
Print collateral
Visual identity
Web design
Industry
Consumer goods
Location
Canada
01
2021
Treeline Collective
Brand Identity

Insight
The Treeline Collective, founded by Caro Arcila, integrates a deep passion for the outdoors into products crafted for adventurous spirits. Our core mission, "Inspired by nature, made for adventure," guided our creative journey, rooted in the symbolism of the tree.
The creative and logo which feature tree rings, inspired a cohesive visual system adaptable for online platforms and 3D environments. We prioritise sustainability with biodegradable packaging and plantable papers, supporting Treeline's commitment to 1% for the Planet and indigenous communities.
Since relaunching Treeline Collective has opened up it’s first retail space in Squamish, and is expanding into outlets along the sea to sky corridor on the West coast of British Columbia and Vancouver.
Deliverables
Art direction
Brand guidelines
Print collateral
Visual identity
Web design
Industry
Consumer goods
Location
Canada
Year
2021
Website
Insight
The Treeline Collective, founded by Caro Arcila, integrates a deep passion for the outdoors into products crafted for adventurous spirits. Our core mission, "Inspired by nature, made for adventure," guided our creative journey, rooted in the symbolism of the tree.
The creative and logo which feature tree rings, inspired a cohesive visual system adaptable for online platforms and 3D environments. We prioritise sustainability with biodegradable packaging and plantable papers, supporting Treeline's commitment to 1% for the Planet and indigenous communities.
Since relaunching Treeline Collective has opened up it’s first retail space in Squamish, and is expanding into outlets along the sea to sky corridor on the West coast of British Columbia and Vancouver.
Deliverables
Art direction
Brand guidelines
Print collateral
Visual identity
Web design
Industry
Consumer goods
Location
Canada


















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1st Edition
©2024 Samuel Wallbank
1st Edition
©2024 Samuel Wallbank
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